The Discover Darling River logo was a bold, strong design aimed at showing confidence in the outback region of New South Wales. It will be used to promote the Darling River Run.
The typography was matched yet individualised from its partner river brand, Discover Murray River. This keeps harmony amongst the sub-brands and they work to show the visitor and customer there’s a relationship.
The typography was designed to be scratched, representing the dust and outback nature and the colours represent the earth and the river.