Remaining competitive on Google requires a strategy (and patience) with regard to your search engine marketing and results. You have generally 2 options. free organic (Search Engine Optimisation) and paid listings (Search Engine Marketing).
Brand Action aim to perform the following list of activities with regard to your organic search engine optimisation however we also give our clients training and information on how to manage their own search results input.
Elements we cover include:
- Meta tag updates (Title, Description and Keywords)
- Set up Google Analytics
- Set up Google webmaster tools
- Content optimisation and update
- Upload Sitemap.xml
- Upload Robots
It’s also important to manage your Google Places (Map) and Social Networking (Facebook, twitter, Google+, LinkedIn, etc.) for your site to get unique and targeted visitors from your targeted area or country.
Search engine optimisation isn’t considered a very glamorous. However its the powerhouse that drives free and organic search results to your pages therefore its the gold of your content.