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Search & Generative AI Engine Marketing
Remaining competitive on Google requires a strategy (and patience) with regard to your search engine marketing and results. You have generally 2 options. free organic (Search Engine Optimisation) and paid listings (Search Engine Marketing).
Now with the advent of AI you need to consider GEO (Generative Engine Marketing).
Brand Action aim to perform the following list of activities with regard to your organic search engine optimisation however we also give our clients training and information on how to manage their own search results input.
Elements we cover include:
On-Page
- Meta tag updates (Title, Description and Keywords)
- Set up Google Analytics
- Set up Google webmaster tools
- Content optimisation and update
- Upload Sitemap.xml
- Upload Robots
- AI generative content
It’s also important to manage your Google Places (Map) and Social Networking (Facebook, X, LinkedIn, etc.) for your site to get unique and targeted visitors from your targeted area or country.
Search engine optimisation isn’t considered a very glamorous. However its the powerhouse that drives free and organic search results to your pages therefore its the gold of your content. With the advent of AI and generative marketing takes even more effort to develop strategies for a changing marketplace and search results.
Euston Club Resort Station46 branding
CLIENT: Euston Club Resort
All Seasons Houseboats Signage
CLIENT: All Seasons Houseboats Mildura
Wentworth Shire Tourism Strategy
CLIENT: Wentworth Shire
Brand Projects that Create Success
ARKObots Branding
Branding developed with a young entrepreneur at high school for his educational combat robots focused on STEM learning methods. More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
Fleurieu Penisula Tourism Branding
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >