Brand Action undertook a brand redevelopment for the heritage listed Moonta Mines precinct. The Discover Moonta website delivers an effective balance of heritage storytelling and user-focused functionality. The homepage greets visitors with crisp navigation that separates core content – attractions, walking trails, tours, and family activities – into clear, intuitive sections. Each attraction, like the Miner’s Cottage or Hughes Enginehouse, features high-resolution imagery, descriptive copy, and practical visitor info, making it easy for users to plan their journey.

From a design perspective, the site leans on simple layouts, respectful of heritage context: generous white space, understated typography, and soft colour accents highlight Cornish architecture and mining landscapes. Interactive maps and downloadable heritage-drive guides support spatial wayfinding, while historical narratives are woven alongside logistical details, preserving Moonta’s rich cultural legacy in an accessible digital format . The result is a polished yet welcoming platform that educates, guides and connects users directly with Moonta’s national-heritage identity.

Visit: discovermoonta.com.au