Brand Action

Happee Trails logo

The Happee Trails logo is a cheerful, location-based brand mark built to evoke movement, discovery, and joy. At the heart of the design is a stylised map and location pin – integrated with a subtle smiling face – cleverly reinforcing the theme of happy, guided exploration. The orange map background suggests warmth and adventure, while the deep navy blue adds trust and professionalism. Together, they create a vibrant visual language that appeals to families, travellers, and local explorers alike.

The typography is bold, rounded, and friendly – “HAPPEE” in bright orange conveys energy and emotion, while “TRAILS” in navy signals structure and reliability. The tagline “Create Happee Stories” combined with “your local ebook guides” positions the brand as both a memory-maker and a practical tool, blending emotion and utility. Overall, the logo captures the spirit of accessible tourism and local storytelling, designed to build community engagement and spark personalised journeys through digital guides. It’s fun, functional, and rooted in place.

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