Brand Action

Arura Group Accommodation signage

The Arura Group Stays & Function Centre signage brings the logo’s cheerful identity to life with a design that’s fun, colourful and deliberately welcoming. The bright red oval frame, warm yellow sunburst background, and playful typography work together to attract families, school camps and community groups looking for a relaxed, inclusive place to stay. The rising sun and soaring bird symbol evoke a sense of freedom and coastal calm, perfectly aligned with the Yorke Peninsula setting at Port Hughes and Moonta. The roadside sign’s angled red frame cuts through the natural landscape, making it easy to spot while giving off a casual, upbeat vibe. On the building, the signage integrates seamlessly into the architecture while reinforcing Arura’s reputation as a friendly, flexible destination for group retreats, events and adventures. It’s cohesive, confident and designed to make people feel at ease.

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