Become a Brand All Star

Brand Pyramid Workshops is valuable as it helps facilitate a sustainable brand culture and future.

Your brand always begins with your values.

The Brand Pyramid drives culture, teamwork, change and a foundation of many organisational goals, actions, strategies and initiatives for many years into the future. They also create organisation wide agreement and understanding about customer services and values.

List of organisational and personal brand values

The Brand Pyramid for organisations is valuable for several reasons:

• It creates consensus and awareness amongst the board, management, staff and other stakeholders with regard to what the organisation wants to be, who it serves, why, how it should make customers feel and what the organisation’s core customer values are.
• It clarifies emotional brand fundamentals – i.e. what drives your organisation and how that can show up in the staff, management, stakeholders  for the customer.
• The Brand Pyramid sets a strategic foundation of the organisational brand – great for planning!
• It also provides a framework for consistency to keep everyone going in the same direction. This is also great for new employees, consultants, volunteers, members etc.
• The Brand Pyramid can be used with staff and management or internal reviews as well. i.e. how have your shown the essence or organisational values recently.