Become a Brand All Star
Brand Pyramid Workshops is valuable as it helps facilitate a sustainable brand culture and future.
Your brand always begins with your values.
The Brand Pyramid drives culture, teamwork, change and a foundation of many organisational goals, actions, strategies and initiatives for many years into the future. They also create organisation wide agreement and understanding about customer services and values.
List of organisational and personal brand values
The Brand Pyramid for organisations is valuable for several reasons:
- It creates consensus and awareness amongst the board, management, staff and other stakeholders with regard to what the organisation wants to be, who it serves, why, how it should make customers feel and what the organisation’s core customer values are.
- It clarifies emotional brand fundamentals – i.e. what drives your organisation and how that can show up in the staff, management, stakeholders for the customer.
- The Brand Pyramid sets a strategic foundation of the organisational brand – great for planning!
- It also provides a framework for consistency to keep everyone going in the same direction. This is also great for new employees, consultants, volunteers, members etc.
- The Brand Pyramid can be used with staff and management or internal reviews as well. i.e. how have your shown the essence or organisational values recently.
Brand Projects that Create Success

ARKObots Branding
Branding developed with a young entrepreneur at high school for his educational combat robots focused on STEM learning methods. More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
Fleurieu Penisula Tourism Branding
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >