Euston Club Resort Branding
Where you'll love relaxing by the Murray
The Challenge
The Euston Club Resort resides on the banks of the Murray River between Mildura and Swan Hill. Euston is also a twin town with Robinvale.
The Solution
When I started working with the Euston Club Resort in 2009 they had an established logo. It was a matter of working with the club’s colours and developing a visual identity that worked across all their visual communications to develop the brand. Working with the club’s core brand colours elements were introduced that connected with the flow of the river and landscape.
Website
The Deliverables
- Logo(s)
- Maps
- Videos
- Signage
- Interpretive elements
- Photography
- Website
The Process
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region.
Euston Club Resort video
The Euston Club Resort resides on a beautiful part of the Murray River. The club is an oasis of entertainment and a real surprise to new visitors. This video encapsulates the range of services the club offer including gaming, quality dining, entertainment and accommodation.
Client Testimonial
“Brand Action’s contributions to the club’s branding development and business strategies have been far reaching and appreciated. From visual identity and signage to working with our Sydney architects on the club’s multi-million dollar fit out. Shane’s contributions have included extensive photography and video for the club including drone images.
He’s also contributed to all the important facets of the visual identity of the club to ensure we maintain our brand integrity and keeps us in check. Nothing is too big or too small. I can’t recommend Shane highly enough for an organisation looking for the professional experience and expertise Shane brings to every situation and business.” Ray Jones
Euston Club Resort website
Working with the Euston Club Resort on the Murray River near Robinvale was an opportunity to explore and better position their diverse gaming, club, accommodation and wonderful river atmosphere. The website continues with the visual branding elements and includes a secure log in area for Staff and Management to access. The staff can also update the website and manage its content and it is optimised with SEO for solid organise search results.
Euston Club Resort Marquee
The client asked me to design them a marquee that reflected the brand and voice of the club. After consideration we agreed a full print images all over would be far more attractive and incorporate the club’s colours and visual branding.
We decided to create a feel with the back wall of the marquee a full print with some of my photography so when patrons visited the marquee they would get a good ‘feeling’ of the club’s interior and location overlooking the Murray River.
The response to the marquee was very positive and an excellent marketing tool that made all the staff both comfortable and proud.
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