Starting from the ground up, Brand Action have developed a function and well structured website for the client – Arura Group Stays Accommodation, Yorke Peninsula.
Some of the core components in the development of the website included:
There were several areas of focus from the brief which included better optimised in search results, better client experience on the website and better highlighting of the property and the surrounding experiences.
Brand Action undertook to develop a new name ‘Arura’ (indigenous for ‘camps’) to get the property some character. The original name was Port Hughes Accommodation Centre. We then researched opportunities on the Yorke Peninsula and started to develop a style that worked for the client’s customer base.
Fun, bright and by the ocean were important factors. We then did a complete photography shoot and video including drone to showcase the proximity to the ocean and location and size of the property for hire. The client receive training in the WordPress content management system and is fully supported with responsive design and ongoing maintenance.
Finally we have undertaking better Google Analytics and indexing of the website that saw it ranking quickly within 2 days of submission.