The Australian Recumbent Network (ARN) logo is a bold, kinetic mark that captures speed, movement and community through its design. The central graphic – a stylised, circular motion blur – suggests wheels in motion, aerodynamic flow and the forward momentum of recumbent cycling. The strong, italicised “ARN” typeface in red reinforces performance and energy, while the clean, modern sans-serif tagline below balances the design with professionalism and clarity. The red, white and blue palette gives the logo a distinctly Australian identity, while visually linking technology, sport and national pride. It’s a dynamic identity that reflects both the niche engineering of recumbent bikes and the collaborative spirit of the network.