Brand Action was approached to create a new interpretive sign and board for Fleurieu Peninsula Tourism. The sign was 1200 x 1635mm and worked amongst other tourism boards in a popular tourist location.
The client distinctly wanted something fun, creative and simple with character. Brand Action designed a board utilising simple elements and icons overlayed on top of a map drawn for the region that had character, fun and depth. Simple supplied images where included as fun postcard and Polaroid style and easy to see call to action and QR code.
The overall sign looks funky and easily promotes some key tourism experiences in the Fleurieu Peninsula region of South Australia.