Hilton and Adelaide map
Graphic Design
Sector
Tourism Region
This Adelaide city map, designed for the Hilton Hotel, combines functional urban navigation with curated hospitality highlights. Centred on a detailed street grid, the map colour-codes major cafe, dining, and shopping precincts for quick reference, while green zones and landmarks provide spatial orientation. Surrounding the map are high-impact advertisements from local restaurants, bars, shops, and services – effectively transforming the layout into a dual-purpose guide and concierge-style promotional tool as a DL map.
Clear iconography and an intuitive legend support usability for visitors, making it easy to explore the CBD’s culinary and retail offerings directly from the Hilton’s doorstep. The overall design strikes a practical balance between wayfinding and destination marketing.
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