Mildura Dockside Cafe Ute
Client
Graphic Design
Sector
Signage
Tourism Region
The Dockside Marina ute features a bold, cohesive vehicle wrap that reinforces the Dockside brand on the move. With its clean white base and striking red linework graphic of the iconic Dockside bridge, the design mirrors the branding used across signage and promotional material. The cafe offers a range of water craft for hire which were used on the rear quarter panels as images and solid branding over the rest of the ute.
The clear Dockside logo, web address on the windscreen, and side callouts for the café, marina, and boat hire make the ute a functional yet powerful mobile advertisement, ensuring high visibility and brand recall whether parked at the marina or out in the community.
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