It was a joy designing the Mildura Riverfront Shared Path brochure and map with the Mildura Rural City Council.
The objective of the brochure and map was to promote the shared walking / bike path along the Murray River and educate users about the local environment. We constructed customised illustrations for the brochure along with a customised map.
The colours were bold and fresh and aligned with the brand strategy of the Councils identity.
The design also incorporated signage along the length of the path showcasing each unique point which was aligned with the brochure design. Both the signs and the brochure utilised a QR code to ensure visitors and users can find more information online.