Brand Action

Milparinka Visitor Centre A-frame

These Milparinka Visitor Centre A-frame signs are vibrant, informative wayfinding tools that strike a smart balance between cultural respect, remote safety, and visitor engagement. Designed as part of the Sturt’s Steps Touring Route, the signage features a strong visual identity – bright outback gradients, stylised illustrations and clear text hierarchy – anchored by cartoon-style characters and real-world photography.

The welcome panel acknowledges Malyangapa Country with a respectful Acknowledgement of Country and an embedded QR code linking to an interpretive video, while the reverse panel includes a regional mud map, key destinations, and critical road condition warnings. By combining friendly visuals with serious safety messaging and digital integration, the design is both approachable and practical – perfect for guiding self-drive tourists through remote and culturally significant terrain.

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