The Moonta Mines logo is a strong, heritage-rooted mark that honours the industrial and cultural legacy of one of Australia’s most significant historic mining sites. The illustration of the iconic stone chimney and engine house captures the unmistakable architecture of the Cornish-influenced mining era, instantly tying the brand to the physical site and its stories.

The colour palette – deep red, earthy gold, and bold black – echoes the red ochre soils, heritage stone, and Cornish pride that shaped the region’s identity. Set in a sturdy, serif typeface, the text conveys a sense of permanence and national importance, while the pale blue underline subtly nods to South Australia’s coastal geography. Altogether, it’s a design that respects the past while making Moonta’s unique story visually recognisable and enduring.