Brand Action Creative

Outback Corner Country Tourist Booklet

This A5, 32-page tourist booklet for Outback Corner Country delivers a bold, immersive introduction to one of Australia’s most remote and storied regions. Designed to align with the Sturt’s Steps touring brand, the layout is clean, accessible and image-driven – balancing large landscape photography with digestible, well-paced narrative blocks. The visual tone captures the essence of the region: big skies, red dirt, and historic grit. A combination of maps, historic timelines and location profiles gives readers both orientation and depth. The design avoids over-polish, keeping an earthy, grounded aesthetic in line with the rawness of the destination.

The content structure mirrors a journey through the region – starting with orientation, then unpacking the stories of Packsaddle, Milparinka, Tibooburra, and beyond. Key historic figures, particularly Charles Sturt, are threaded through the design via interpretive panels and place-based storytelling. The booklet doubles as both inspiration and a practical guide – built to be used on the road, not just admired. Fonts, colours and page flow reflect outback authenticity, with functional typographic hierarchy and strong alignment to the broader Sturt’s Steps signage and brand system. It’s informative, atmospheric and honest – just like the Corner Country itself.

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