The Perfect Shots Basketball site reflects a classic basketball-shooting development program led by Coach David Nurse. The content is focused on refining shot mechanics – grip, footwork, arc, and mental focus – using a systematic, science-informed approach. It offers instructional guides with clear progression drills, video breakdowns, and performance tips aimed at helping players build consistent, repeatable shooting form. From a visual communication standpoint, the archived layout utilises crisp, minimalistic design that centres instructional clarity with diagrams or step-by-step graphics, emphasising structure in both learning and user experience.

Working with David Nurse, one of the world’s foremost basketball coaches has allowed us to promote David’s business and camps with a much better visual appeal and diverse content.

We’ve designed his website and brand to be strong, bold, fun and simple. Allowing the quality of David’s work and outcomes really sing. With the use of training videos and galleries we were able to help David define his business goals and structure his business model with his niche target markets.

Beyond practical coaching, the archive makes an effort to contextualise shooting fundamentals within the broader basketball narrative. It nods to legendary shot-making – like NCAA buzzer-beaters and trick-shot records—to situate its training within a compelling legacy of great shooters. That heritage framing elevates the program beyond technique drills: it becomes part of a continuum, showing players how mastering fundamentals can align them with historic moments. From a design perspective, this dual focus—on methodical instruction and inspirational storytelling—supports long-term legacy preservation in shooting education and visual learning.