Rich River Houseboats Echuca logo
Client
Graphic Design
Sector
Tourism Region
The design for the Rich River Houseboat logo based in Echuca, Victoria was around fun, freedom and being distinctive.
In a competitive marketplace, many logos along the Murray River are blue, to take a strong position away from competitors, Brand Action recommended Rich River Houseboats Echuca utilised Red and Grey as no company was using red.
This proved a good decision as the houseboats were strongly identified on the Murray River and in the green and brown landscape were easily seen for the brand and identity.
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