SATIC – South Australian Tourism Industry Council
Sectors
Tourism Regions Branding
Sectors
Graphic Design
The SATIC (South Australian Tourism Industry Council) logo is a vibrant, dynamic mark that reflects the diversity and energy of South Australia’s tourism sector. The bold, capitalised wordmark is anchored by a multi-coloured, intersecting star that replaces the letter “A” – symbolising collaboration, innovation and the many points of connection across the industry. The star’s colours suggest inclusivity and regional variety, from coastlines to outback, culture to events. The clean sans-serif font conveys professionalism and structure, while the hierarchy in the type – “SATIC” above and “Tourism Industry Council” below – ensures clarity and institutional strength. It’s a logo that captures momentum and unity across the tourism landscape.
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