The cover for the Station46 menu was originated in harmony with the new centralised bar that has belts around the outside. This naturally tied in the design of the front cover and an embossed logo for simplicity and rustic nature.
The design of menus need to suit the clients needs so Brand Action devised the full design and had shells printed in colour allowing the client to overprint menu changes as necessary. Brand Action supplied the final file for the client who purchased the necessary fonts to allow for printing in the brand developed.
The final print was cost effective, A3 scored and folded into thirds with the story of the Station46 on the reverse linked to the website with a QR code for convenience.