Designing the Wentworth region logo was a complex strategy. The Wentworth Shire commissioned Brand Action to develop a new brand that embraced their unique region as well as was flexible across all mediums, signage and digital platforms.
The visual identity represents the outback NSW region with the great Murray River joining the Darling River and the ancient lands. The colours represent the earth, sky and the rivers.
Brand Action also developed the byline “Australia’s Murray Darling Heartland” to give visitors a compelling reason to visit this historic and ancient part of Australia’s story.