Discover Murray River website
Client
Photography
Sector
Tourism Region
Video & Editing
Website Design
The MurrayRiver.com.au website is a comprehensive tourism and lifestyle portal dedicated to the Murray River region across New South Wales, Victoria and South Australia states. It delivers a vast range of information – accommodation, houseboats, events, towns, and experiences—through a traditional but highly functional layout. The design prioritises accessibility and SEO, with clear headings, structured content, and fast load speeds. While the visual style leans more toward practical than polished, it succeeds in serving a broad audience looking to explore or book in the Murray region.
From a branding and design standpoint, the site is less about sleek aesthetics and more about being an authoritative resource hub. It performs well for search and user navigation, but the design could benefit from a refreshed visual identity and stronger emotional engagement. Despite that, its depth of content, long-standing presence, and local business integration make it a successful platform in terms of utility, bookings, and regional promotion. It’s a functional workhorse – built to inform and convert, not just inspire.
Visit the website: www.MurrayRiver.com.au
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