Brand Action was approached by Waikerie Tourism to develop a website that integrated with the Discover Murray River website. Waikerie Tourism wanted a more contemporary design but allowed it the functionality to update, be mobile friendly and a way for it do distribute its Events, while supporting the local businesses.
We were able to design an adaptive website for Waikerie Tourism which also included a new brand for the district. This focused on the area’s strong bird watching assets including the internationally renown Gluepot Reserve. This brand overhaul included new logos, maps and drives in the region that didn’t exist prior.
Waikerie Tourism are now able to update Events on the Murray River website and have them flow into the Murray Apps but also onto their Waikerie.com website. This is both efficient and effective and gains maximum distribution.