Design of the All Seasons Houseboat logo also works with the All Seasons Holiday Park. It was important there was a cross over brand that was flexible with their other businesses.
The design of the logo needed to work across all mediums…print, digital, signage, embroidery and other collateral. Successfully the logo has lasted the test of time and produced a contemporary and vivid appeal for the client that’s unmistakable.
Using the concept for 4 quadrants for the seasons and colours taken from the environment elements of the logo are used consistently in all other visual elements to ensure longevity and flexibility for years to come and therefore increase brand and company value.