Mallee Highway website
The Mallee Highway website is a regional tourism platform that blends strong visual storytelling with practical user experience. It uses a clean layout, intuitive navigation, and high-quality photography to showcase the unique character of towns, national parks, and cultural heritage along the highway route. Earthy colour tones, simple typography, and interactive maps all work together to reflect the dryland beauty of the Mallee while guiding users seamlessly through trip-planning content.
From a branding perspective, the site positions the Mallee Highway as more than just a drive—it’s a journey through authentic regional Australia. The tone is clear and inviting, speaking directly to self-drive travellers and adventure-seekers. With a cohesive identity and consistent design language, it builds pride in place while promoting local discovery—making it a strong example of regional tourism branding done right.
Tourism Regions Branding
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