Tourism-e Marketing Training
e-Marketing and Digital Training in Tourism
- Shane Strudwick – Trainer, designer, photographer, branding, marketingGrasp the fundamentals and industry skills of Digital Marketing
- Search Engine Optimisations (SEO)
- Google Analytics
- Mobile and adaptive design
- Social Media: Facebook, Instagram, YouTube, LinkedIn, TripAdvisor and more
- Email Marketing
- Search Engine Marketing (SEM)
- Video and Photography
- Branding, keywords and tagging
- Marketing plans, strategies and more
Shane’s commitment to tourism and training is reflected in his 20+ years experience working with all business and government sectors in visual communications, brand development, marketing and design. He was the first in Australia to deliver formal ATDW e-kit training and successfully fuses the e-kit resources with the objectives and needs of each participant to ensure they gain maximum value from their learning and objectives. His extensive digital marketing and web development experience also helps breakdown complex e-Marketing strategies.
“I just wanted to say what an incredible 3 day workshop! I am now quite motivated to move our business even a little further. Shane was terrific, he was so approachable, his knowledge and ability to translate to our language was very helpful!” “It was a lot of information in a short time and I am still processing it but cannot wait to start applying it. It was good to have a session located the Fleurieu Peninsula because it has given us an opportunity to network with real local businesses and help us ‘bundle’ some packages for our visitors.” Kind regards, Belinda V – Tourism E Kit Fleurieu
Shane works with Learning Potential International a registered training organisation to deliver quality training outcomes in the tourism and business sector in e-marketing and the digital environment.
Tourism Central Australia Conference
Workshop Outline:
The ATDW e-kit is one of the world’s most advanced tourism e-Marketing resources. The e-kit’s tutorials provide information to Australian tourism businesses to assist them make the most of their e-marketing opportunities to promote their business in the digital space. However, the space can be confusing and overwhelming to many business owners and staff. Learning Potential International are the first in Australia to deliver accredited e-kit training workshops that demystify the complex e-Marketing space into a logical sequence of practical strategies in tourism.
Shane Strudwick Tourism e-kit and e-marketing training
Shane Strudwick delivering a workshop to Central Australia Tourism conference on e-marketing
Brand Projects that Create Success
ARKObots Branding
Branding developed with a young entrepreneur at high school for his educational combat robots focused on STEM learning methods. More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
Fleurieu Penisula Tourism Branding
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >