View your Brand journey as farming; not hunting – think long term
Defining your Brand is the first critical part of your marketing plan. In fact understanding your brand and its value impacts every aspect of your business and how you communicate.
A compelling Brand story drives and creates customer loyalty however the very principles of Brand development for big business work exactly the same for small business.
So the question is what do you stand for?
A Brand represents integrity, how you wish to be seen in the marketplace is a true reflection of every move you make. These include but not limited to:
- Customer service
- Visual identity
- Policies and procedures
- Business culture
- Employee attitudes
- and much more….
In fact every customer contact point becomes a reflection of your brand.