Logos and Trademarks

Your logo is more than just a mark or symbol

In the same realm as branding, your logo and corporate identity need to reflect your business, services and products in a single, easy and manageable mark. Designing a strong logo is about gathering as much information about the client then distilling it down to the simplest possible form. Most logos you see are too confusing or predictable. That is, they are common and not a unique trademark. Here at Brand Action we understand this. Your identity should be individual, unique and valuable.

Logos are the signature of the brand, yet a good mark is more than merely distinctive. It sets up expectations and creates function that should translate across all mediums. Logos are generally the first and only impression consumers encounter when they are seeking a particular product or service. A good logo must say something about the business, products or services it represents.

Contact us if you’re interested in logo and brand identity overhaul.