Designing for an established business means you need to ensure you understand the brand previously and the future directions for the owners.
Collaborating with the new owners of Mildura River Queen Cruises ensured we had a look and feel that was contemporary and related to them and their marketplace. Keeping the new look and modifying the name was important for search and brand recognition.
Fortunately the client was open to suggestions and the process of logo development was very comfortable. The boldness of this new logo ensures they will stand out with signage, digital and other communications in their marketplace and it creates a memorable, long lasting trademark which will last many years.